Cristina Alaimo is Assistant Professor (Research) in Digital Economy and Society at LUISS Guido Carli University, Rome. She holds a Ph.D. in Management, Information Systems and Innovation from LSE – The London School of Economics and Political Science, London. Her research focuses on the innovation brought about by data-based services and their consequences for organizations and society. Cristina’s work has been published in journals such as The Information Society, Journal of Information Technology and Research in the Sociology of Organizations. Cristina is currently Visiting Research Fellow at Surrey Business School, University of Surrey, UK.